{ "cells": [ { "cell_type": "code", "execution_count": 1, "metadata": {}, "outputs": [ { "data": { "text/html": [ "
\n", " | Metric_Definition | \n", "Baseline_Val | \n", "
---|---|---|
0 | \n", "Unique cookies to view course overview page pe... | \n", "40000.000000 | \n", "
1 | \n", "Unique cookies to click \"Start free trial\" per... | \n", "3200.000000 | \n", "
2 | \n", "Enrollments per day: | \n", "660.000000 | \n", "
3 | \n", "Click-through-probability on \"Start free trial\": | \n", "0.080000 | \n", "
4 | \n", "Probability of enrolling, given click: | \n", "0.206250 | \n", "
5 | \n", "Probability of payment, given enroll: | \n", "0.530000 | \n", "
6 | \n", "Probability of payment, given click | \n", "0.109313 | \n", "
\n", " | Metric_Definition | \n", "Baseline_Val | \n", "Metric | \n", "
---|---|---|---|
0 | \n", "Unique cookies to view course overview page pe... | \n", "40000.000000 | \n", "Cookies | \n", "
1 | \n", "Unique cookies to click \"Start free trial\" per... | \n", "3200.000000 | \n", "Clicks | \n", "
2 | \n", "Enrollments per day: | \n", "660.000000 | \n", "Enrollments (Clicks * Gross_Conversion) | \n", "
3 | \n", "Click-through-probability on \"Start free trial\": | \n", "0.080000 | \n", "CTP (Clicks/Cookies) | \n", "
4 | \n", "Probability of enrolling, given click: | \n", "0.206250 | \n", "Gross_Conversion (Enrollments/Clicks) | \n", "
5 | \n", "Probability of payment, given enroll: | \n", "0.530000 | \n", "Retention (Paid/Enrollments) | \n", "
6 | \n", "Probability of payment, given click | \n", "0.109313 | \n", "Net_Conversion(Paid/Clicks) | \n", "
\n", " | Metric_Definition | \n", "Baseline_Val | \n", "Metric | \n", "dmin | \n", "
---|---|---|---|---|
0 | \n", "Unique cookies to view course overview page pe... | \n", "40000.000000 | \n", "Cookies | \n", "3000.0000 | \n", "
1 | \n", "Unique cookies to click \"Start free trial\" per... | \n", "3200.000000 | \n", "Clicks | \n", "240.0000 | \n", "
2 | \n", "Enrollments per day: | \n", "660.000000 | \n", "Enrollments (Clicks * Gross_Conversion) | \n", "50.0000 | \n", "
3 | \n", "Click-through-probability on \"Start free trial\": | \n", "0.080000 | \n", "CTP (Clicks/Cookies) | \n", "0.0100 | \n", "
4 | \n", "Probability of enrolling, given click: | \n", "0.206250 | \n", "Gross_Conversion (Enrollments/Clicks) | \n", "0.0100 | \n", "
5 | \n", "Probability of payment, given enroll: | \n", "0.530000 | \n", "Retention (Paid/Enrollments) | \n", "0.0100 | \n", "
6 | \n", "Probability of payment, given click | \n", "0.109313 | \n", "Net_Conversion(Paid/Clicks) | \n", "0.0075 | \n", "
\n", " | Metric_Definition | \n", "Baseline_Val | \n", "Metric | \n", "dmin | \n", "SD | \n", "
---|---|---|---|---|---|
0 | \n", "Unique cookies to view course overview page pe... | \n", "40000.000000 | \n", "Cookies | \n", "3000.0000 | \n", "NA | \n", "
1 | \n", "Unique cookies to click \"Start free trial\" per... | \n", "3200.000000 | \n", "Clicks | \n", "240.0000 | \n", "NA | \n", "
2 | \n", "Enrollments per day: | \n", "660.000000 | \n", "Enrollments (Clicks * Gross_Conversion) | \n", "50.0000 | \n", "NA | \n", "
3 | \n", "Click-through-probability on \"Start free trial\": | \n", "0.080000 | \n", "CTP (Clicks/Cookies) | \n", "0.0100 | \n", "NA | \n", "
4 | \n", "Probability of enrolling, given click: | \n", "0.206250 | \n", "Gross_Conversion (Enrollments/Clicks) | \n", "0.0100 | \n", "0.0202 | \n", "
5 | \n", "Probability of payment, given enroll: | \n", "0.530000 | \n", "Retention (Paid/Enrollments) | \n", "0.0100 | \n", "0.05495 | \n", "
6 | \n", "Probability of payment, given click | \n", "0.109313 | \n", "Net_Conversion(Paid/Clicks) | \n", "0.0075 | \n", "0.0156 | \n", "
\n", " | p | \n", "dmin | \n", "SD | \n", "sample_size | \n", "
---|---|---|---|---|
Metric | \n", "\n", " | \n", " | \n", " | \n", " |
Gross_Conversion (Enrollments/Clicks) | \n", "0.206250 | \n", "0.0100 | \n", "0.0202 | \n", "25835 | \n", "
Retention (Paid/Enrollments) | \n", "0.530000 | \n", "0.0100 | \n", "0.05495 | \n", "39155 | \n", "
Net_Conversion(Paid/Clicks) | \n", "0.109313 | \n", "0.0075 | \n", "0.0156 | \n", "27413 | \n", "
\n", " | p | \n", "dmin | \n", "SD | \n", "sample_size | \n", "page_views | \n", "
---|---|---|---|---|---|
Metric | \n", "\n", " | \n", " | \n", " | \n", " | \n", " |
Gross_Conversion (Enrollments/Clicks) | \n", "0.206250 | \n", "0.0100 | \n", "0.0202 | \n", "25835 | \n", "645875 | \n", "
Retention (Paid/Enrollments) | \n", "0.530000 | \n", "0.0100 | \n", "0.05495 | \n", "39155 | \n", "4746061 | \n", "
Net_Conversion(Paid/Clicks) | \n", "0.109313 | \n", "0.0075 | \n", "0.0156 | \n", "27413 | \n", "685325 | \n", "
\n", " | Date | \n", "Pageviews | \n", "Clicks | \n", "Enrollments | \n", "Payments | \n", "
---|---|---|---|---|---|
0 | \n", "Sat, Oct 11 | \n", "7723 | \n", "687 | \n", "134.0 | \n", "70.0 | \n", "
1 | \n", "Sun, Oct 12 | \n", "9102 | \n", "779 | \n", "147.0 | \n", "70.0 | \n", "
2 | \n", "Mon, Oct 13 | \n", "10511 | \n", "909 | \n", "167.0 | \n", "95.0 | \n", "
3 | \n", "Tue, Oct 14 | \n", "9871 | \n", "836 | \n", "156.0 | \n", "105.0 | \n", "
4 | \n", "Wed, Oct 15 | \n", "10014 | \n", "837 | \n", "163.0 | \n", "64.0 | \n", "
\n", " | Date | \n", "Pageviews | \n", "Clicks | \n", "Enrollments | \n", "Payments | \n", "
---|---|---|---|---|---|
0 | \n", "Sat, Oct 11 | \n", "7716 | \n", "686 | \n", "105.0 | \n", "34.0 | \n", "
1 | \n", "Sun, Oct 12 | \n", "9288 | \n", "785 | \n", "116.0 | \n", "91.0 | \n", "
2 | \n", "Mon, Oct 13 | \n", "10480 | \n", "884 | \n", "145.0 | \n", "79.0 | \n", "
3 | \n", "Tue, Oct 14 | \n", "9867 | \n", "827 | \n", "138.0 | \n", "92.0 | \n", "
4 | \n", "Wed, Oct 15 | \n", "9793 | \n", "832 | \n", "140.0 | \n", "94.0 | \n", "
\n", " | Experiment | \n", "Control | \n", "
---|---|---|
Number of Cookies | \n", "344660 | \n", "345543 | \n", "
Number of Clicks | \n", "28325 | \n", "28378 | \n", "
\n", " | Experiment | \n", "Control | \n", "SD | \n", "MOE | \n", "Lower_Bound | \n", "Upper_Bound | \n", "
---|---|---|---|---|---|---|
Number of Cookies | \n", "344660 | \n", "345543 | \n", "0.000602 | \n", "0.001180 | \n", "0.498820 | \n", "0.501180 | \n", "
Number of Clicks | \n", "28325 | \n", "28378 | \n", "0.002100 | \n", "0.004116 | \n", "0.495884 | \n", "0.504116 | \n", "
\n", " | Experiment | \n", "Control | \n", "SD | \n", "MOE | \n", "Lower_Bound | \n", "Upper_Bound | \n", "p_observed | \n", "Pass_Sanity | \n", "
---|---|---|---|---|---|---|---|---|
Number of Cookies | \n", "344660 | \n", "345543 | \n", "0.000602 | \n", "0.001180 | \n", "0.498820 | \n", "0.501180 | \n", "0.499360 | \n", "True | \n", "
Number of Clicks | \n", "28325 | \n", "28378 | \n", "0.002100 | \n", "0.004116 | \n", "0.495884 | \n", "0.504116 | \n", "0.499533 | \n", "True | \n", "
\n", " | Experiment | \n", "Control | \n", "SD | \n", "MOE | \n", "Lower_Bound | \n", "Upper_Bound | \n", "p_observed | \n", "Pass_Sanity | \n", "
---|---|---|---|---|---|---|---|---|
Number of Cookies | \n", "344660 | \n", "345543 | \n", "0.000602 | \n", "0.001180 | \n", "0.498820 | \n", "0.501180 | \n", "0.500640 | \n", "True | \n", "
Number of Clicks | \n", "28325 | \n", "28378 | \n", "0.002100 | \n", "0.004116 | \n", "0.495884 | \n", "0.504116 | \n", "0.500467 | \n", "True | \n", "
\n", " | CTP_Experiment | \n", "CTP_Control | \n", "Ppool | \n", "Diff_in_CTP | \n", "SDpool | \n", "MOEpool | \n", "
---|---|---|---|---|---|---|
Click through Probability | \n", "0.0822 | \n", "0.0821 | \n", "0.0822 | \n", "0.0001 | \n", "0.0007 | \n", "0.0014 | \n", "
\n", " | CTP_Experiment | \n", "CTP_Control | \n", "Ppool | \n", "Diff_in_CTP | \n", "SDpool | \n", "MOEpool | \n", "Lower_Bound | \n", "Upper_Bound | \n", "Pass_Sanity | \n", "
---|---|---|---|---|---|---|---|---|---|
Click through Probability | \n", "0.0822 | \n", "0.0821 | \n", "0.0822 | \n", "0.0001 | \n", "0.0007 | \n", "0.0014 | \n", "0.0807 | \n", "0.0835 | \n", "True | \n", "
\n", " | CTP_Experiment | \n", "CTP_Control | \n", "Ppool | \n", "Diff_in_CTP | \n", "SDpool | \n", "MOEpool | \n", "Lower_Bound | \n", "Upper_Bound | \n", "Pass_Sanity | \n", "
---|---|---|---|---|---|---|---|---|---|
Click through Probability | \n", "0.0822 | \n", "0.0821 | \n", "0.0822 | \n", "0.0001 | \n", "0.0007 | \n", "0.0014 | \n", "0.0808 | \n", "0.0836 | \n", "True | \n", "
\n", " | Experiment | \n", "Control | \n", "
---|---|---|
Pageviews | \n", "211362.0 | \n", "212163.0 | \n", "
Clicks | \n", "17260.0 | \n", "17293.0 | \n", "
Enrollments | \n", "3423.0 | \n", "3785.0 | \n", "
Payments | \n", "1945.0 | \n", "2033.0 | \n", "
\n", " | Experiment | \n", "Control | \n", "Total | \n", "
---|---|---|---|
Pageviews | \n", "211362.000000 | \n", "212163.000000 | \n", "423525.0 | \n", "
Clicks | \n", "17260.000000 | \n", "17293.000000 | \n", "34553.0 | \n", "
Enrollments | \n", "3423.000000 | \n", "3785.000000 | \n", "7208.0 | \n", "
Payments | \n", "1945.000000 | \n", "2033.000000 | \n", "3978.0 | \n", "
Gross_Conversion | \n", "0.198320 | \n", "0.218875 | \n", "NaN | \n", "
Net_Conversion | \n", "0.112688 | \n", "0.117562 | \n", "NaN | \n", "
\n", " | Experiment | \n", "Control | \n", "Total | \n", "Ppool | \n", "dmin | \n", "SDpool | \n", "MOE | \n", "
---|---|---|---|---|---|---|---|
Pageviews | \n", "211362.000000 | \n", "212163.000000 | \n", "423525.0 | \n", "NaN | \n", "3000.0000 | \n", "NaN | \n", "NaN | \n", "
Clicks | \n", "17260.000000 | \n", "17293.000000 | \n", "34553.0 | \n", "NaN | \n", "240.0000 | \n", "NaN | \n", "NaN | \n", "
Enrollments | \n", "3423.000000 | \n", "3785.000000 | \n", "7208.0 | \n", "NaN | \n", "50.0000 | \n", "NaN | \n", "NaN | \n", "
Payments | \n", "1945.000000 | \n", "2033.000000 | \n", "3978.0 | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "
Gross_Conversion | \n", "0.198320 | \n", "0.218875 | \n", "NaN | \n", "0.208607 | \n", "0.0100 | \n", "0.004372 | \n", "0.008569 | \n", "
Net_Conversion | \n", "0.112688 | \n", "0.117562 | \n", "NaN | \n", "0.115127 | \n", "0.0075 | \n", "0.003434 | \n", "0.006731 | \n", "
\n", " | Experiment | \n", "Control | \n", "Total | \n", "Ppool | \n", "dmin | \n", "SDpool | \n", "MOE | \n", "Pdiff | \n", "
---|---|---|---|---|---|---|---|---|
Pageviews | \n", "211362.000000 | \n", "212163.000000 | \n", "423525.0 | \n", "NaN | \n", "3000.0000 | \n", "NaN | \n", "NaN | \n", "NaN | \n", "
Clicks | \n", "17260.000000 | \n", "17293.000000 | \n", "34553.0 | \n", "NaN | \n", "240.0000 | \n", "NaN | \n", "NaN | \n", "NaN | \n", "
Enrollments | \n", "3423.000000 | \n", "3785.000000 | \n", "7208.0 | \n", "NaN | \n", "50.0000 | \n", "NaN | \n", "NaN | \n", "NaN | \n", "
Payments | \n", "1945.000000 | \n", "2033.000000 | \n", "3978.0 | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "
Gross_Conversion | \n", "0.198320 | \n", "0.218875 | \n", "NaN | \n", "0.208607 | \n", "0.0100 | \n", "0.004372 | \n", "0.008569 | \n", "-0.020555 | \n", "
Net_Conversion | \n", "0.112688 | \n", "0.117562 | \n", "NaN | \n", "0.115127 | \n", "0.0075 | \n", "0.003434 | \n", "0.006731 | \n", "-0.004874 | \n", "
\n", " | Experiment | \n", "Control | \n", "Total | \n", "Ppool | \n", "dmin | \n", "SDpool | \n", "MOE | \n", "Pdiff | \n", "Lower | \n", "Upper | \n", "
---|---|---|---|---|---|---|---|---|---|---|
Pageviews | \n", "211362.000000 | \n", "212163.000000 | \n", "423525.0 | \n", "NaN | \n", "3000.0000 | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "
Clicks | \n", "17260.000000 | \n", "17293.000000 | \n", "34553.0 | \n", "NaN | \n", "240.0000 | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "
Enrollments | \n", "3423.000000 | \n", "3785.000000 | \n", "7208.0 | \n", "NaN | \n", "50.0000 | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "
Payments | \n", "1945.000000 | \n", "2033.000000 | \n", "3978.0 | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "NaN | \n", "
Gross_Conversion | \n", "0.198320 | \n", "0.218875 | \n", "NaN | \n", "0.208607 | \n", "0.0100 | \n", "0.004372 | \n", "0.008569 | \n", "-0.020555 | \n", "-0.029124 | \n", "-0.011986 | \n", "
Net_Conversion | \n", "0.112688 | \n", "0.117562 | \n", "NaN | \n", "0.115127 | \n", "0.0075 | \n", "0.003434 | \n", "0.006731 | \n", "-0.004874 | \n", "-0.011604 | \n", "0.001857 | \n", "
\n", " | Date | \n", "Pageviews_x | \n", "Clicks_x | \n", "Enrollments_x | \n", "Payments_x | \n", "Pageviews_y | \n", "Clicks_y | \n", "Enrollments_y | \n", "Payments_y | \n", "GC_exp | \n", "NC_exp | \n", "GC_ctr | \n", "NC_ctr | \n", "
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
0 | \n", "Sat, Oct 11 | \n", "7716 | \n", "686 | \n", "105.0 | \n", "34.0 | \n", "7723 | \n", "687 | \n", "134.0 | \n", "70.0 | \n", "0.153061 | \n", "0.049563 | \n", "0.195051 | \n", "0.101892 | \n", "
1 | \n", "Sun, Oct 12 | \n", "9288 | \n", "785 | \n", "116.0 | \n", "91.0 | \n", "9102 | \n", "779 | \n", "147.0 | \n", "70.0 | \n", "0.147771 | \n", "0.115924 | \n", "0.188703 | \n", "0.089859 | \n", "
2 | \n", "Mon, Oct 13 | \n", "10480 | \n", "884 | \n", "145.0 | \n", "79.0 | \n", "10511 | \n", "909 | \n", "167.0 | \n", "95.0 | \n", "0.164027 | \n", "0.089367 | \n", "0.183718 | \n", "0.104510 | \n", "
3 | \n", "Tue, Oct 14 | \n", "9867 | \n", "827 | \n", "138.0 | \n", "92.0 | \n", "9871 | \n", "836 | \n", "156.0 | \n", "105.0 | \n", "0.166868 | \n", "0.111245 | \n", "0.186603 | \n", "0.125598 | \n", "
4 | \n", "Wed, Oct 15 | \n", "9793 | \n", "832 | \n", "140.0 | \n", "94.0 | \n", "10014 | \n", "837 | \n", "163.0 | \n", "64.0 | \n", "0.168269 | \n", "0.112981 | \n", "0.194743 | \n", "0.076464 | \n", "
\n", " | Date | \n", "GC_exp | \n", "GC_ctr | \n", "NC_exp | \n", "NC_ctr | \n", "
---|---|---|---|---|---|
0 | \n", "Sat, Oct 11 | \n", "0.153061 | \n", "0.195051 | \n", "0.049563 | \n", "0.101892 | \n", "
1 | \n", "Sun, Oct 12 | \n", "0.147771 | \n", "0.188703 | \n", "0.115924 | \n", "0.089859 | \n", "
2 | \n", "Mon, Oct 13 | \n", "0.164027 | \n", "0.183718 | \n", "0.089367 | \n", "0.104510 | \n", "
3 | \n", "Tue, Oct 14 | \n", "0.166868 | \n", "0.186603 | \n", "0.111245 | \n", "0.125598 | \n", "
4 | \n", "Wed, Oct 15 | \n", "0.168269 | \n", "0.194743 | \n", "0.112981 | \n", "0.076464 | \n", "